Words matter. But in the digital world, it's the invisible structures make them work, and it's the clear and consistent ways you keep showing up for the people you serve that keep them coming back.
I'm a content strategist. I design the scaffolding that makes your website do what it's meant to do and serve who it's meant to serve.
10+
years
Of content experience
20% increase
In top-content discovery
5,000+ nodes
Migrated across platforms
34.9%
growth
In AI referral traffic
The websites that work: the ones where people find what they need, take the action you want, and come back... aren't accidents.
I make the decisions most people never see. Then everything else gets easier.
Know if your content is structured, accessible, and AI-ready. Understand hallucination risks, retrieval gaps, and what needs to change before AI touches your content.
Redesign how content is organized when your site, knowledge base, or policy library has grown beyond its original structure. You were building without a plan before. Get a coherent system that scales.
Move from reactive content creation to sustainable systems. Clear roles, defined workflows, governance that prevents backsliding.
If you know you need a change but you're not sure how to enact big structural changes, I can create an inventory and a migration plan based on your current (or future) content stack.
-UX Director at a creative agency
-Content Manager at a nonprofit organization
